I don’t know what it is lately, maybe a bad economy, maybe I just getting old and cranky, but sales staff making cold calls are getting on my nerves.
I don’t know how many time the sales person launches into their pitch about how their latest-and-greatest product is going to save me large amounts of money if I just give them 5 minutes of my time before I’ve even had a chance to figure out who they are and what they are selling.
Lets get real folks. If I could trim $50k-100k out of my business costs, I’d be all ears. But when I need to invest $1million to get that $50k, face it, its not much of a deal now is it?
So rule number one, if I have to spend any multiple of money “more” than you can save me, you should be looking for a different product to pitch.
Rule number two, check to see if this is a good time to discuss what you are offering, if not ask if you can provide some information and call back at alater time. If I’m busy, I just want you off the phone and you’ve lost the sale before you start.
And the all important rule number three. Before you launch into your pitch, take the time to warm up the call. Ask a few questions, validate the lead and let me, the client, get to know you and what you are offering. If I feel there is a fit, I’ll be asking you all the questions and the product will sell it self. Trust me, it will make your job a lot more pleasant instead of having me hangup on you because I can’t get a word in edgewise.
Signed, Dear Abby…