Information Technology executive that see's technology as a tool, not an end game. Able to take broad view on technology and it's impact to business. Not afraid to push the envelope when it makes sense, does not seek to be bleeding edge for the sake of technology.
In the first instalment in this series I introduced the concept and how I was brought into this evolving role as Marketing Guy. Just for clarity I have not abandoned my role as CIO type, I have added the marketing to it.
I started with 3 major challenges;
- Learn to be open to social networks versus my typical IT thought process that all social is bad, block it.
- Marketing is not always an obvious skill, it goes way beyond know your customer and create the next selling pitch.
- IT and Marketing have nothing in common
The first item was easy for me to overcome as my history in IT has shown that I am typically an open guy to start with and I see more value in looking at technology that isn’t obvious in solving business problems. e.g.: Linux in the enterprise over 10 yrs ago, Virtualization in 2003
The second item took me a few months to let my guard down as my instinct was to block and avoid. I started into facebook just to monitor my Son and from there I haven’t looked back. In July I was starting to get it so I posted this piece as a response to “Why Twitter users Give Up”. I haven’t looked back since
The last item was only overcome in the last 2-3 months. It now is very easy for me to see why CIO types should be involved in business development/marketing, although not necessarily leading the charge. They should be at the table contributing to the organizational ability and understanding, I see that as the role I play.
Thanks for listening…
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