The idea of staying relevant was touched upon in the discussion of Project Management in relation to Enterprise Architecture Management.
In blogging, maintaining relevance in a place where attention always moves elsewhere first has everything to do with reputation. Your reputation is earned by your words you say and how reliable they are.
While attention deficit disorder rules the day via “say it in 140 characters or less” – twitter – we all witnessed during this blog contest that even Twitter had to sell Ads to pay the bills. Twitter adapted its business model.
Much like twitter, we, the blogger, need to adapt our blogging style and channel, whilst maintaining credibility.
So, I ask you, dear reader, to spend 74 minutes of your time for this video entitled Online News: The Frontier of Financial Journalism.
In this video, the journalists from FT.com (Financial Times) and bloggers discuss the deteriorating business trends in traditional newspapers. This is in contrast to the growth and popularity of blogs.
The issue at hand is that the blog-content business model does not work. What does work is for journalists and newspapers to use blogs as a gateway for potential customers:
Give customers a preview with free content, but if they want more, make them pay for it.
The discussion is rich with information. Ultimately, in the news room, it will be concluded that content creation comes from those who can offer insight and who have the ability to synthesize information quickly.
Conversely, in the blogosphere, anyone can create a blog in minutes. Most will not last. Those who eventually lose their credibility will fade too.
In the blogosphere, content creation is easy and quick, but the key ingredient to maintaining credibility is to fact-check. Here is where blogs can have an advantage.
After all, your readers are your fact checkers when they comment on your blog.
On a lighter side of things, this TED video is a how-to guide in how to be a top video, should you become a speaker for TED.com.
We in IT– most especially those who participated in this contest – can learn from the role blogging plays in the business of financial journalism. First, we can learn how to promote a product or service via blogs and via traditional advertising. Second, our audience is our gateway to developing a better blog.
They may even be our next customers (they can even be our competitors – which brings up that other rule of being skeptical).
Finally, their visits increase the value of your blog, bringing up the possibility that your blog site may one day be purchased.
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