The Most Important Blog Post on Strategy You’ll Ever Read!

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IT folks are busy people.  Their typical workday doesn’t fit in the 9-5 slot (equipment NEVER breaks down during the workday – 3am being the preferred time.)

Busy is good, right?  There’s so much to do!

Maybe.

A wise IT leader should never, ever, confuse motion with progress.

You can be busy, but busy doing the wrong things.

So, how do you know how to work on the right things?  Glad you asked.

Several years ago, Geoffrey A. Moore wrote a seminal book on technology adoption called Crossing the Chasm. This book was a tremendous resource in my days building a company providing software solutions.  2 years ago, I found out that Mr. Moore did not retire to a sunny island with the proceeds of his hit book, but instead kept working away on following the technology industry.  He was the keynote speaker at the 2009 MidSize Enterprise Summit and I went to the conference specifically to hear him.  While there were other excellent speakers, Geoff brought out the following slide which can (and should) change the way you think about prioritization. (Click on the image to enlarge it.)

There are a number of things in the world of IT that are non-mission critical, low risk to the organization if they aren’t done, and do not differentiate your organization from its competitors in any meaningful way.  If you and your team are spending lots of time, energy and resources in this quadrant, I’ve found the obvious place you can find savings.  Spending resources in this quadrant does not provide any meaningful benefit to your organization.  Stop doing them!  Just because you’ve “always done them” doesn’t mean you should continue.

There could be low risk, non mission critical services or products that do differentiate your company.  Keep up the support.  Having them is core to your organization’s success.

There are a number of tasks and services that we provide in an IT department that could be considered mission critical – your organization could not function without them.  Networks, web sites, email, storage, backups, application development, break/fix, etc.  could all fall into this category.  These services are contextual, important but not differentiating.

Very important stuff.  Right?

Not necessarily.

Let’s take email for example.  While your organization could not function without email being available and secure, does it give you any competitive differentiation from other organizations?  Nobody buys products from Company X because you can reach their employees by email.  Does this make sense?

There has been strong convergence of products and services (SaaS, Cloud Computing, hosted solutions) that will allow me as a CIO to ensure that mission critical services are available to my company, but without me having to necessarily provide that service from my team.  While there might not be tremendous cost savings, there are a large number of benefits in allowing my team to focus their development and support on product and services that will differentiate us.  This is core to our organization’s success.

Let’s go back to email.  Microsoft recently announce Office 365, which builds on its Live platform.  With a simplified licensing model, I can ensure my users have access to some of the critical tools, on multiple devices, without the associated skills overhead, storage space etc.  (Note to the Microsoft – I using this as an example – I haven’t made the switch… yet).

How do I as a CIO know what fits in which category?  In my case, I look at the strategic objectives of my institution.  We have already gone through the exercise of defining the things that make us different and define the value of our product – which is an exceptional education experience that provides the skills, literacies and competencies necessary for success in today’s world.  Any thing I do which supports and enhances our ability to deliver this would be considered core.

So, while we are still busy people, I have confidence that we are busy doing the right things.

This simple diagram has changed the way I approach IT strategy, how I staff my team, and most importantly, where we spend our resources.  I hope it is as successful for you.

As a final thought.  If RIM had a copy of this diagram, would they still have developed the Playbook?

 

 

 

InvisiTech InvisiTech (46 Posts)

While I'm currently the CIO for Appleby College in Oakville (the best IT job in Canada), I've had a great ride in a number of positions in various locations. I've lead a team of more than 100 staff at Sheridan supporting a constituency of 50,000 users, I've been part of the founding team building a brand new medical school in Northern Ontario based completely around distributed education, I've started 3 companies, consulted internationally, drove my gorgeous wife crazy moving around all over, raised 2-1/2 great kids (I'll round it up when the final one leaves home), and occasionally scratch the ear of our butt ugly dog. My craft is not IT, but building IT organizations that support challenging and new ways to do things. I am utterly convinced that we as IT leadership need to dramatically change how IT is delivered, before we get relegated to a costly overhead department. In the midst of all this fun, I've had the distinction of being awarded the inaugural 2010 IT Leader of the Year (SME) Award from Computerworld Canada for my work at Appleby College. I'm humbled by the honor and thankful that some of my ideas actually make sense to someone.


  • http://www.concon.com Don Sheppard

    If you were to treat your shop as an “enterprise” with its own services/products, have you applied this to determining what is mission critical for your shop?
    As an example, is a service desk mission critical for you ? Perhaps this question can be asked about all ITIL/ITSM processes.
    Doesn’t this analysis go to the heart of whether your users stay with you or look to external suppliers for IT Services?

    • http://turningtechinvisible.blogspot.com Kevin Pashuk

      Don,

      The beauty of this model is that it is so adaptable. I certain use it in “Kevin’s World” of IT, but it certainly fits when I’m sitting as one of the executive team determining future direction for the school.

      As for your second point, I don’t think it’s about whether or not my users go external, but if I go external (i.e. hosted services, Cloud) for the services I provide. For example, many restaurants buy desserts from outside suppliers and offer them to their customers as part of the menu. This allows them to offer a fuller menu, while letting their chefs focus on the main courses – their specialty.

  • http://www.concon.com Don Sheppard

    By the way, I also felt Crossing the Chasm, Inside the Tornado and The Gorilla Game were great books, and provided much interesting info for me, especially what makes a gorilla.
    Didn’t read Living on the Fault Line or dealing with Darwin (yet).
    It’ll be interesting to apply this to Cloud Computing suppliers – you may not be able to get gorillas!

  • http://www.concon.com Don Sheppard

    LOL
    Is providing desert mission critical for a restaurant? Actually, I suppose it might not have to be. On the other hand, for a “home made food” restaurant, making any “desert offerings” in-house could be sort of mission critical.

    Assuming the IT service contributes to a mission critical business service, then whether or not its delivered in-house is not mission critical, but the outsourcing process might be if it isn’t.
    Warning: Off the top of my head comments…..analogies may not be logically consistent!!