BlogIdol is warming up for another launch. Until the contest officially starts I’ll be revisiting some of my past posts to see where things have changed, but more to see just how much things have stayed the same.
My oldest post still on the Blog Idol site relates to the transition we are (supposedly) seeing from BlackBerry to Apple. It’s funny that even after 2 (wow) years my opinion hasn’t changed. Apple with the iPhone has a winning product, but I’m still not counting BlackBerry out.
The reasons are the same, iPhone has amazing apps, but BlackBerry (for now) has a keyboard.
I recently completed a very unscientific survey of our users. With an 80% response rate I’m comfortable that the numbers are representative.
While nearly 80% of the users wanted a new phone, when we dug through the numbers, only a small percentage (about 20%) actually wanted an Apple device. Most of our users had one at home, or had a iPod Touch/iPad at home already. The key item that came out was the corporate integration (which is still a pain) and the keyboard. The reason people ultimately wanted a new phone is that we went with the Torch (9800) and well it sucks. When offered an iPhone with limited integration or a BlackBerry Bold with full integration, the answer was clear.
Re-reading my post from 2010, the reasons were pretty similar. iDevices are great for content consumption, but the BlackBerry is still king for content creation.