Apps are IT’s route to BYOD-era “direction setting”

  • Vote This Post

    1

Control is an ugly word.

Direction setting is less volatile. Yet it gets you to the same places.

In an era where the power and elegance of mobile devices has launched an irretrievable move toward “I want it … and I shall have it”, how can IT bring a little order into the chaos?

Simple: get into the app business.

Your first order of business, if you haven’t already done it, is universal WiFi on company property.

Naturally, that network will be protected … but it needn’t (and shouldn’t) be closed.

Protection is a direction people can get behind. Closing it, restricting what can be accessed, is a step too far.

The world will not come to an end because someone can access Facebook or Twitter, or a Socialtext site.

Now, start delivering useful apps.

Think of these as throw-aways. Lightweight, simple, enough to get the job done. Get them out fast, don’t put a lot of money into them.

These are expenses, not capital investments.

With universal WiFi, people will carry their devices everywhere. So your apps serve that need.

“I need a meeting room” … “I need a projector” … “I need the sales numbers”.

A Find-A-Room app, a Where’s-the-Tools app, and a minimal focused dashboard app should be your responses.

Now, given that these are quick-and-dirty apps, it’s understandable that you’re not delivering them for everything.

So you do them for the most common device(s) only. You act like a real mobile application developer, and follow the market.

That market, by the way, is iOS first (iPhone/iPad), then an Android distribution, with RIM and Windows Mobile as afterthoughts.

Why iOS over Android when there’s supposed to be more Android out there? Real vendors know that iOS users are more likely to pay. Apple, in turn, has tools for corporate app distribution.

iOS also comes in only one flavour: within a week of a new version of iOS shipping, over 90% of all devices world-wide have upgraded. There are Android devices shipping today that are running 2.2, 2.3, 3.0 and 4.0. iOS comes in two form factors — phone, and pad. Android hardware comes in a variety of screen sizes, with much supplier user interface code involved.

In other words, iOS lets you get a quality product out the door, get a little respect … oh, and guide your internal market a bit.

“But we’re a BlackBerry shop”, you might say? Better pound RIM into submission, then. They don’t make any of this easy for you.

Besides, your business colleagues dumped their BlackBerry devices for that shiny new iOS or Android one they’re carrying.

You get to set direction by being useful to your internal market.

Which fight do you want to fight? … or would you rather evolve and win?

Bruce Stewart Bruce Stewart (98 Posts)

Bruce Stewart is a 39 year veteran of IT management and above. He is an executive advisor serving CIOs and senior executives in areas of governance, strategy, complex architectural transitions, portfolio yield and value generation.


  • DonSheppard

    Lots of food for thought!
    BYOD = Diversity
    Diversity can be horizontal (different manufacturers) or vertical (different models or revisions)
    What locks you into a vendor is the applications – I don’t want to replace 200 apps that I have on my iPhone and iPad!!
    Companies will need to have a default device for those who refuse to buy their own or who refuse to mix business with personal use.  And cmpanies will need to becomea service provider, much like Apple is for the consumer.

    As I said, lots of food for thought……and potentially a whole new ballgame.

    • Bruce Stewart

      Bang on, Don. One reason I keep coming back in my own thinking to going iOS for that “core we provide” is that iOS (iPhone, iPad) has a limited number of device types and only one (the original iPhone from 2007) has ever been superannuated as far as iOS or App upgrades are concerned thus far. Apple also provides tools for centralized configuration, upgrades, etc. for those who want to control the fleet of devices more closely, or push their own apps.

      The Android market is too fragmented to pull this off — even standardizing on a single manufacturer does not give you as much consistency or a go-forward path.

      The challenge with RIM or a Windows Mobile device, on the other hand, is poor selection of apps at higher prices, and again hardware fragmentation.