News of Blackberry diminishing in the workplace is exaggerated, but Research in Motion recognizes the value of security. The company recently released Blackberry Mobile Fusion, to embrace the BYOD movement.
Mobile Fusion expands BYOD in the workplace, but some companies are balking at the licensing cost. If device support grows, RIM may have an opportunity to increase service revenues. Further, RIM CEO Thorsten Heins said he was open to licensing Blackberry 10 (BB10).
BB10 is considered a wild card for RIM, when it is released later this year. Its success will not be known until a few quarters after its release. This means it will not be until late-2013, or when Blog Idol 6.0 is “released” in the wild, when it will be known if the system will be successful.
(Image Source: crackberry.com)
Until BB10 is launched, expect the discussion of BYOD to centre around other platforms, such as Android or Apple. Microsoft’s Windows Phone 7 might even make the list. Blackberry’s current OS 7.1 should be expected to face steep declines this year. It will sell at a price that is heavily discounted.