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When RIM announced it was laying off thousands of employees and delaying the release of its new handsets, it didn’t come as a shock. But it still hurt.
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BREAKING: Troubled BlackBerry-maker #RIM says it’s cutting 5,000 jobs from its global workforce as it restructures its business0
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MarketWatch put the figures in perspective, noting that the delay of BB10 was the biggest factor affecting stock prices.
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RIM Posts Big Loss, Delays BlackBerry 100
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BlackBerry enthusiast site CrackBerry.com compared what RIM is going through to a painful pregnancy, implying that in the end, a viable product will be born.
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BlackBerry’s Painful Platform Pregnancy | CrackBerry.com
My hair is gonna be LONG by the time BlackBerry 10 is released I’m writing this from a hotel room (with crappy internet) in San Francisco…0
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A painful pregnancy, or something that needs aging to mature and reach its potential? Metaphors flowed freely on the Twittersphere.
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#RIM says Blackberry 10 phone not coming until 2013. But the technology will be aged in solid oak barrels for a full, rich bouquet. #Sweet0
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But Paul Mabley countered with an alcohol metaphor of his own, taking a shot at RIM’s seemingly endless delaying of BB10.
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If #RIM organised a party in a brewery the beer wouldn’t be delivered until a week after the last guest went home. #cruelanalogy0
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Then the questions started coming. Many of us like RIM, but we’re not sure how it can be fixed. Someone had better figure it out, tweeted CNN’s Piers Morgan.
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Somebody has to save RIM. I can cope with losing anything, but not my Blackberry.0
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But even before the announcement had gone out, financial analyst Jim Cramer had already dismissed any hope of salvation.
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Cramer: RIM Can Not Be Saved0
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After a disastrous night, investors woke up to see the grisly aftermath on the stock charts.
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Wow RIM’s shares are currently down 18% today0
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Just noticed RIM’s share went down to the $7.00 range. Horrid for #RIM.0
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Even some of RIM’s best friends declared they were parting ways. And finding new friends.
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@RIM, another great CDN tech company bites the dust. Been a loyal user and shareholder for years…I’m done with you. Hello @Samsung.0
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Much to the chagrin of some others who deplored a financial system that can devalue a company virtually overnight.
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If the world worked on useful value, not investment market, it would be a better place. #RIM is not perfect but the vultures are sickening0
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Then there was the last refuge: an appeal to patriotism.
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Waterloo Mayor, Brenda Halloran, says she’s “confident in RIM’s continued sucess”, urges “every single Canadian” to support RIM. @570News0
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But unfortunately, it might be falling on deaf ears.
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The decline of RIM has been predictable & painful to watch over mis-managed years, but NOW it’s up to Canadians to support? I’m torn. #in0
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Brian Bloom is a staff writer at ComputerWorld Canada.He covers enterprise hardware and software, information architecture and security topics.



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