Innovation depends on people plus technology

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Modern information technology has delivered many smart systems.

A smart system is defined as “one that has a lot of processing options built into it”. These various use cases get brought into play depending on what’s presented to the system.

It takes a lot of the guesswork out of things if, for instance, you’ve built in logic to look up a supplier’s or customer’s record, found that they’re exempt from taxation, and don’t bill them for taxes accordingly. No person needs to remember that X falls into that category, or remember to look.

We’ve done such a good job of this, in fact, that we don’t need a lot of intelligence to be in play within our organizations: the systems do a lot of the heavy lifting.

But there’s a problem with that. If you’re looking for value generation, you need lots of intelligent action.

Think about the last time you needed the counter rep at the airport to rebook flights for you, in a hurry, and hopefully without change fees. There’s an example of where you want smart systems coupled with smart people who can make a business decision and satisfy your need.

Do hundreds of these little things, and soon some innovations for the business start to emerge.

For IT, it’s time to start decoupling the component parts and providing a little looseness in the systems.

It’s time to make sure sub-processes can be “assembled” into unique interactions as needed. It’s time to define some use cases as “human-handled” rather than coded.

Value-generating, opportunity-seizing, more dynamic businesses require that we make it possible to have both rigour and freedom, compliance and change — and have it on the front lines where it can make a difference.

In a tough economy, we in IT can give our enterprise its best competitive advantage: room to manoeuvre, flex, innovate, prosper.

Bruce Stewart Bruce Stewart (99 Posts)

Bruce Stewart is a 39 year veteran of IT management and above. He is an executive advisor serving CIOs and senior executives in areas of governance, strategy, complex architectural transitions, portfolio yield and value generation.


  • DonSheppard

    Good thoughts……flexible man-machine synergy versus attempts to replace the human.

    Doesn’t it also take becoming less rules-based, less process bound and more empowered on the human side for this to work? 

    And I dislike waiting on the phone for a human to answer while my cell phone minutes are going down the drain…….

    • http://twitter.com/BruceStewart Bruce Stewart

      Yes, it does. You can’t manage a flexible, synergy-designed work area by telling everyone how to handle every situation, either. That means managers must trust their people.

      As for being stuck on the phone, not only do I agree with you, but judging call times from the caller’s point of view rather than the internal point of view would lead to competitive customer service advantages.