Windows 8 is Here

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The day after Apple announced a peak in iPad sales, and Samsung (indirectly) announced a market share  more than  double that of Apple iPhones, this morning, Windows 8 was launched. There are two things to highlight.

1. Windows 8 is Easier and Faster

Much fuss is being made on Windows 8 tiles over Windows 7/Vista/XP and the infamously missing start button. It is there. Hover your mouse on the bottom left of your screen. In 3 minutes, you can learn the full interface with this video.

2. Pricing

Windows 7 was launched after the SNAFU launch of Vista, but it was still very expensive. Windows 8 is far more inexpensive. Microsoft could be betting that it is worth more to have a consumer buying into an integrated platform across XBOX, Windows Phone 8, Desktop/PC, and tablet.

Windows 8 is as low as $15 for consumers who bought a system in recent months. On Amazon.com, the software is between $68.88 (upgrade) and $99.99 (non-upgrade):

Are you getting Windows 8?

Update: The online-only upgrade is $39.99 in the U.S. Windows 8 also runs on very old systems (single-core machines). When Windows 7 was released, it would not even install. Another user commented that the download is EUR 29.

Chris Lau Chris Lau (88 Posts)


  • http://twitter.com/haroldlgardner Harold Gardner

    This is a really big change for MS, and I am not talking about the UI.  I think the concern over folks avoiding upgrades forever has made them try a different pricing strategy to revive the franchise.  There is a real risk to the Windows OS from Apple, Linux, Chrome, and the elephant in the room…old versions of Windows.

    • Bruce Stewart

      Reviving the franchise is incredibly important to them, agreed. I’ve yet to find an enterprise that has any plans for Windows 8, as well — some want to finally go to 7, others are still happy with XP. Meanwhile the iPads continue to invade…

  • DonSheppard

    Is it worth rushing out and buying an upgrade for a desktop PC, assuning you have learned the “legacy” Windows 7 interface ?  What other compelling reasons are there?  should we wait for service pack 1?

    More to the point though is the question of when and if corporations will migrate, given that many are only now moving to Windows 7.  How much testing will be needed?