Author Archives: Joel Martin

Joel Martin (14 Posts)

I have over 15 years IT market experience managing products, performing qualitative and quantitative market analysis, developing new business and partnerships, and creating business/product strategies. My experiences vary from Microsoft to IDC where I have enjoyed the challenge of working with industrious and smart people both from a vendor, consultant, and customer perspective.


Why read blogs?

Just finished reading and excellent bog on “Why Blog” and it’s a shame that ITW’s Blog Idol 2010 is coming to an end, nonetheless I thought I’d toss in my 2 cents on why I think people should read blogs. … Continue reading

Team Twitter

This morning when I dutifully headed over to Canadian-developed Twitter dashboard Hootsuite I was prompted that one of my profiles had multiple owners and that I needed to assign one as primary, then once entering the upgraded API there were … Continue reading

The Business Gets Social: SalesForce’s Chatter and SAP’s StreamWork

Late in 2009 both SalesForce.com and SAP began beta testing social applications that proposed businesses could use social tools within their walls to address a variety of needs from financial management and sales tracking to impromptu group collaboration. Since then … Continue reading

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