Author Archives: Joel Martin


Joel Martin  (14 Posts)

I have over 15 years IT market experience managing products, performing qualitative and quantitative market analysis, developing new business and partnerships, and creating business/product strategies. My experiences vary from Microsoft to IDC where I have enjoyed the challenge of working with industrious and smart people both from a vendor, consultant, and customer perspective.


Why read blogs?

Joel Martin  (14 Posts)I have over 15 years IT market experience managing products, performing qualitative and quantitative market analysis, developing new business and partnerships, and creating business/product strategies. My experiences vary from Microsoft to IDC where I have enjoyed the … Continue reading

Is there peace without a Smart Phone?

Joel Martin  (14 Posts)I have over 15 years IT market experience managing products, performing qualitative and quantitative market analysis, developing new business and partnerships, and creating business/product strategies. My experiences vary from Microsoft to IDC where I have enjoyed the … Continue reading

VMforce: No Software + No Hardware?

Joel Martin  (14 Posts)I have over 15 years IT market experience managing products, performing qualitative and quantitative market analysis, developing new business and partnerships, and creating business/product strategies. My experiences vary from Microsoft to IDC where I have enjoyed the … Continue reading

facebook do we still trust thee?

Joel Martin  (14 Posts)I have over 15 years IT market experience managing products, performing qualitative and quantitative market analysis, developing new business and partnerships, and creating business/product strategies. My experiences vary from Microsoft to IDC where I have enjoyed the … Continue reading

Getting Social in Canada: Jive Software

Joel Martin  (14 Posts)I have over 15 years IT market experience managing products, performing qualitative and quantitative market analysis, developing new business and partnerships, and creating business/product strategies. My experiences vary from Microsoft to IDC where I have enjoyed the … Continue reading

SFDC and VMware: Software + Services comes to AppExchange?

Joel Martin  (14 Posts)I have over 15 years IT market experience managing products, performing qualitative and quantitative market analysis, developing new business and partnerships, and creating business/product strategies. My experiences vary from Microsoft to IDC where I have enjoyed the … Continue reading

Buying a PC: Feature or Fashion?

Joel Martin  (14 Posts)I have over 15 years IT market experience managing products, performing qualitative and quantitative market analysis, developing new business and partnerships, and creating business/product strategies. My experiences vary from Microsoft to IDC where I have enjoyed the … Continue reading

Team Twitter

Joel Martin  (14 Posts)I have over 15 years IT market experience managing products, performing qualitative and quantitative market analysis, developing new business and partnerships, and creating business/product strategies. My experiences vary from Microsoft to IDC where I have enjoyed the … Continue reading

The Business Gets Social: SalesForce’s Chatter and SAP’s StreamWork

Joel Martin  (14 Posts)I have over 15 years IT market experience managing products, performing qualitative and quantitative market analysis, developing new business and partnerships, and creating business/product strategies. My experiences vary from Microsoft to IDC where I have enjoyed the … Continue reading

CRM: Customer engagement challenges lay beyond Technology

Joel Martin  (14 Posts)I have over 15 years IT market experience managing products, performing qualitative and quantitative market analysis, developing new business and partnerships, and creating business/product strategies. My experiences vary from Microsoft to IDC where I have enjoyed the … Continue reading

iPad O/S outdated in a day…

Joel Martin  (14 Posts)I have over 15 years IT market experience managing products, performing qualitative and quantitative market analysis, developing new business and partnerships, and creating business/product strategies. My experiences vary from Microsoft to IDC where I have enjoyed the … Continue reading

ERP Software-as-a-Service: Choosing the Duck versus the Chicken

Joel Martin  (14 Posts)I have over 15 years IT market experience managing products, performing qualitative and quantitative market analysis, developing new business and partnerships, and creating business/product strategies. My experiences vary from Microsoft to IDC where I have enjoyed the … Continue reading

Thinking of SaaS: Churn, Partner Channels, and SaaS Master Agreements

Joel Martin  (14 Posts)I have over 15 years IT market experience managing products, performing qualitative and quantitative market analysis, developing new business and partnerships, and creating business/product strategies. My experiences vary from Microsoft to IDC where I have enjoyed the … Continue reading

The Hybrid Cloud: Est. Midmarket and Large Orgs adjust to the future of IT

Joel Martin  (14 Posts)I have over 15 years IT market experience managing products, performing qualitative and quantitative market analysis, developing new business and partnerships, and creating business/product strategies. My experiences vary from Microsoft to IDC where I have enjoyed the … Continue reading