Guy Kawasaki wrote a book, What’s the Plus, that explains why users and businesses should use Google+. The author used Google+ to test this book. He asked 1.1 million friends to try the book. 240 responded, and 100 helped him … Continue reading
Not all IT groups are built the same way, or operate the same way. They may have most of the same elements and job titles, but they work differently. Customer-centricity should, if you’re serious about it, show up in the … Continue reading
When you work in IT, control seems natural. How else can you ensure things will work? Here’s how the typical person in the business sees it — and why they’re going to resist even minimal controls like “approved devices” and … Continue reading
