Posts tagged communication

CRM: Customer engagement challenges lay beyond Technology

I recently read a blog entitled “Why we cannot get CRM (and SCRM) right” that triggered several thoughts; not as much on CRM but with regards to a challenge I used to face when ‘us’ marketeers wanted to try something drastically new. The more I thought I realized the problem (that I’ll [...]

What’s most important in enterprise IT?

What is the most important thing in enterprise IT?
Some may say, budget. Others, the timely adoption of new technologies.
Not really.
The best technologies may fail and the lushest budget be wasted by human efforts gone astray.
Imagine several new college graduates hired by a big company, as software developers. They can all write code, create design specifications, [...]