Posts tagged CRM
CRM: Customer engagement challenges lay beyond Technology
Apr 9th
I recently read a blog entitled “Why we cannot get CRM (and SCRM) right” that triggered several thoughts; not as much on CRM but with regards to a challenge I used to face when ‘us’ marketeers wanted to try something drastically new. The more I thought I realized the problem (that I’ll [...]
Thinking of SaaS: Churn, Partner Channels, and SaaS Master Agreements
Apr 8th
Recently I noted that SaaS vendors that specialize in business applications are attempting to roll out new programs to attract channel partners and reduce customer churn based on more stickiness in their contracts. One example is here. As such, I did some research around the web and found a really good [...]
