Posts tagged marketing
Chapter 5 – CIO to Marketing Guy
Apr 26th
This will be my final posting on this journey topic, not because it’s done but because I am now getting into the tree’s of this, what I learn will refine and change, part of that I want to keep private, other parts aren’t germain to this story.
As a wrap up here are some of the [...]
Chapter 4 – CIO to Marketing Guy
Apr 26th
Chapter 4 is all about my first lesson on social marketing.
When I began this journey I thought there were 2 types of marketing; email and social
Reality there are numerous, commonly divided into;
Email Marketing (Push)
Adword Marketing (Pull)
Social Marketing (Pull)
We are all familiar with email, or the spam it creates in some cases. There are many sub [...]
Chapter 3 – CIO to Marketing Guy
Apr 26th
It has been a while since I posted my last installment in this story, sorry to all that may be following it.
In the first installment in this series I introduced the concept and how I was brought into this evolving role as Marketing Guy. Just for clarity I have not abandoned my role as CIO [...]
Chapter 2 – CIO to Marketing Guy
Apr 26th
In the first instalment in this series I introduced the concept and how I was brought into this evolving role as Marketing Guy. Just for clarity I have not abandoned my role as CIO type, I have added the marketing to it.
I started with 3 major challenges;
Learn to be open to social networks versus my [...]
From CIO to Marketing Guy!
Apr 26th
From CIO to Marketing Guy!
This is a reprint from my own personal blog, this series is a primer that will help you understand a new piece I will be publishing on a CIO’s view on Social Media
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This is the first in a series of posts I will share my journey from CIO type to partner [...]
