Posts tagged media
Social Media A CIO View
Apr 28th
Social What?
Social Media, Social Networking, or Social Business as I prefer to call it. The name itself doesn’t really matter but the end goal is clear, for business users the ultimate goal doesn’t change, impact to the bottom line. The dot com era taught us that the models may change but the fundamentals of [...]
Chapter 5 – CIO to Marketing Guy
Apr 26th
This will be my final posting on this journey topic, not because it’s done but because I am now getting into the tree’s of this, what I learn will refine and change, part of that I want to keep private, other parts aren’t germain to this story.
As a wrap up here are some of the [...]
Chapter 4 – CIO to Marketing Guy
Apr 26th
Chapter 4 is all about my first lesson on social marketing.
When I began this journey I thought there were 2 types of marketing; email and social
Reality there are numerous, commonly divided into;
Email Marketing (Push)
Adword Marketing (Pull)
Social Marketing (Pull)
We are all familiar with email, or the spam it creates in some cases. There are many sub [...]
Chapter 3 – CIO to Marketing Guy
Apr 26th
It has been a while since I posted my last installment in this story, sorry to all that may be following it.
In the first installment in this series I introduced the concept and how I was brought into this evolving role as Marketing Guy. Just for clarity I have not abandoned my role as CIO [...]
Chapter 2 – CIO to Marketing Guy
Apr 26th
In the first instalment in this series I introduced the concept and how I was brought into this evolving role as Marketing Guy. Just for clarity I have not abandoned my role as CIO type, I have added the marketing to it.
I started with 3 major challenges;
Learn to be open to social networks versus my [...]
From CIO to Marketing Guy!
Apr 26th
From CIO to Marketing Guy!
This is a reprint from my own personal blog, this series is a primer that will help you understand a new piece I will be publishing on a CIO’s view on Social Media
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This is the first in a series of posts I will share my journey from CIO type to partner [...]
