Tag Archives: rim case study

Shameless tagging

It’s hard to watch a movie by Stephen Spielberg, Clint Eastwood, or starring Brad Pitt, J-Lo, or even (gasp) Justin Bieber without seeing product placements from companies like Apple, Google,¬†Microsoft, Nike, RIM,¬†Dell, Coca-Cola, Pepsi and others. On screen stars are … Continue reading

RIM: A Future Case Study on How to Fail in Product Development

This is a “future” case study on RIM’s development of a “hybrid” phone that will address the wants of its customers. This case study presupposes the fact that the new phone will be launched next week. In this entry, it will be argued that RIM should not read nor address the wish list of its customers or potential customers. Continue reading